REMINGTON FRIZZ THERAPY IRON WINS Allure “BEAUTY BREAKTHROUGH” AWARD
October 14, 2010
ONLY HAIR TOOL TO WIN COVETED TITLE IN 2010
October 14, 2010 – Allure announces the winners of their annual Best of Beauty “Beauty Breakthrough” Awards –
the first-of-their-kind innovations in hair care, skincare and makeup. The Remington® Frizz Therapy Iron was one
of the 150+ beauty products submitted for testing and review by the Allure editorial staff, and one of the 12
selected for this coveted award.
Featuring frizz-resistant technology, the Frizz Therapy Iron’s ceramic plates have special porous properties
infused with a blend of frizz-resistant micro-conditioners that emit during styling. The flat iron protects hair from
outdoor elements promising results that boast 65% less frizz compared to conventional straighteners. Tests
confirm hair is protected from humidity up to 15 hours for an all-day smooth style.
“We are focused on finding innovative solutions for real hair styling problems. Our consumers said frizz was a
huge issue for them, and we are proud that Allure’s experts verified the straightener’s amazing results,” says
Christine Kuske Riese, Division VP, Marketing for Remington.
In initial evaluations of the products, the beauty editors at Allure asked the following questions: Is it solving a
problem in a new way? Using more effective ingredients? The products that did moved through to the next round
of research where cosmetic chemists analyzed and tested further by reviewing clinical data to quantify each
product’s claims to distinguish the true innovators.*
“Testing confirms that Remington’s exclusive technology inhibits the ingress of atmospheric moisture into the hair
in high humidity and results in smooth, frizz free, straight style over a 15 hour period,” said Global Senior Director
of Remington Stylers, NPD.
According to cosmetic chemist Ni’Kita Wilson, “For the first time, women now have a flat iron that actually leaks
heat-protective ingredients onto the hair…coating every strand the plates come into contact with during the
straightening process.” And proving that the iron is not only innovative but also effective, she says it “protects hair
and controls frizz.”*
The Remington Frizz Therapy Iron is part of the Remington “Style Therapy” line and is available at Target stores
or online at Amazon.com. For more information visit www.remingtonproducts.com
ABOUT REMINGTON
Remington® is "How the World Gets Ready™". The Remington® brand is a global leader and innovator of
affordable hair care, electric shavers, and body groomers. For more information about Remington products,
visit www.remingtonproducts.com or follow RemingtonReady on Facebook, Twitter and Instagram.
ABOUT SPECTRUM BRANDS
Spectrum Brands Holdings (NYSE: SPB), a member of the Russell 2000 Index, is a global and diversified
consumer products company and a leading supplier of consumer batteries, residential locksets, residential
builders' hardware, plumbing, shaving and grooming products, personal care products, small household
appliances, specialty pet supplies, lawn and garden and home pest control products, personal insect repellents,
and auto care products. Helping to meet the needs of consumers worldwide, our Company offers a broad
portfolio of market-leading, well-known and widely trusted brands including Rayovac®, VARTA®, Kwikset®,
Weiser®, Baldwin®, National Hardware®, Pfister®, Remington®, George Foreman®, Russell Hobbs®, Black+
Decker™, Tetra®, Marineland®, Nature's Miracle®, Dingo®, 8-in-1®, FURminator®, Digest-eeze™, Healthy-Hide®,
Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot®, Black Flag®, Liquid Fence®, Armor All®, STP® and A/C
PRO®. Spectrum Brands' products are sold by the world's top 25 retailers and are available in more than one
million stores in approximately 160 countries. Based in Middleton, Wisconsin, Spectrum Brands Holdings
generated net sales of approximately $4.69 billion in fiscal 2015. For more information,
visit www.spectrumbrands.com.