REMINGTON® LAUNCHES “RATINGS AND REVIEWS” SYSTEM TO ENGAGE CONSUMERS
April 1, 2011
GLOBAL PERSONAL CARE LEADER PROVIDES A PLATFORM FOR OPINION SHARING
April 1, 2011 (Madison, WI) – Remington wants to hear from you. Through a partnership with Bazaarvoice, the
personal care leader launched an interactive “Ratings and Reviews” section within their e-commerce website
encouraging consumers to share personal opinions, knowledge and experiences with Remington products via
written reviews, photos and videos; uploading photos and videos will allow potential purchasers to see the end
styling or grooming look that each product is meant to achieve. Visitors to the site are encouraged to share with
their peers, enabling others to find styling and grooming solutions that are the right fit and ultimately allowing them
to make more confident and successful purchase decisions.
Christine Kuske Riese, Division VP, Marketing for Remington, believes this system will provide a platform for their
tech-savvy consumers to not only share, but show as well. “We’re always looking for new ways to harness the
knowledge and expertise of our style conscious consumers and use it to enhance the Remington experience. Our
interactive “Ratings and Reviews” system provides immediate, authentic answers to questions our shoppers
might have, helping them purchase the best possible product to address their individual personal care needs.”
To show appreciation for those who share their opinion on the site, Remington is selecting 100 random reviewers
in the month of April to receive a limited edition Remington hairbrush, and one lucky winner to receive a grand
prize basket of Remington products valued at $250. Enter to win by going to www.Remingtonproducts.com, find
the product page and click “write a review.”
ABOUT REMINGTON
Remington® is "How the World Gets Ready™". The Remington® brand is a global leader and innovator of
affordable hair care, electric shavers, and body groomers. For more information about Remington products,
visit www.remingtonproducts.com or follow RemingtonReady on Facebook, Twitter and Instagram.
ABOUT SPECTRUM BRANDS
Spectrum Brands Holdings (NYSE: SPB), a member of the Russell 2000 Index, is a global and diversified
consumer products company and a leading supplier of consumer batteries, residential locksets, residential
builders' hardware, plumbing, shaving and grooming products, personal care products, small household
appliances, specialty pet supplies, lawn and garden and home pest control products, personal insect repellents,
and auto care products. Helping to meet the needs of consumers worldwide, our Company offers a broad
portfolio of market-leading, well-known and widely trusted brands including Rayovac®, VARTA®, Kwikset®,
Weiser®, Baldwin®, National Hardware®, Pfister®, Remington®, George Foreman®, Russell Hobbs®, Black+
Decker™, Tetra®, Marineland®, Nature's Miracle®, Dingo®, 8-in-1®, FURminator®, Digest-eeze™, Healthy-Hide®,
Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot®, Black Flag®, Liquid Fence®, Armor All®, STP® and A/C
PRO®. Spectrum Brands' products are sold by the world's top 25 retailers and are available in more than one
million stores in approximately 160 countries. Based in Middleton, Wisconsin, Spectrum Brands Holdings
generated net sales of approximately $4.69 billion in fiscal 2015. For more information,
visit www.spectrumbrands.com.